Business 40 Resources

Stepping Up To The Challenge: Business 40 Mitigation

CHALLENGE : In November 2018 a 1.2-mile section of Business 40 was closed, scheduled to be completed in 2020. 80,000 Vehicles use Business 40 daily who are affected by the closure

STRATEGY: The Piedmont Authority for Regional Transportation (PART) in collaboration with North Carolina Department of Transportation (NCDOT), City of Winston-Salem, and Winston-Salem Transit Authority (WSTA) began planning in early 2016 on ways to help reduce the challenges commuters would face during the closure. New and improved transportation options were developed with funding from Federal Highway Administration (FHWA) and NCDOT.

  • Congestion Management: P&R lots, expanded transit, and congestion management
  • Incentives: Emergency ride home, subsidized vanpool and transit pass incentives (50% off), and mobile app for transit ticketing
  • Communications and Marketing: Website, social media, PR, advertisements, promo materials, events, sponsorships, and call center

View Business 40 Mitigation Recap Video

View Business 40 Mitigation Recap One Pager

1,738,540 Single Occupancy Vehicle Miles Reduced


22,761,679 Media Impressions


30% Increase Ridership on Business 40 Express Routes


(Figures calculated based on Oct 18 to Sept 19)

Business 40 Testimonials

Need More Information?

Give us a call at 336-883-7278 and speak to one of our friendly staff members or contact us via email.

Find out more about the highway closure by visiting the NCDOT Business 40 Website.

Winston-Salem Business 40